Never quite got your head around Individual Savings Accounts, better known as 'ISAs'? Martin Lewis explains, using a delicious chocolate cake, how they work, how much you can put in one, and whether you'll pay tax on your interest. ISA stands for Individual Savings Account. Around 40% of the UK hold active ISA accounts, yet many don’t understand them. ISAs are kind of like cakes. These savings accounts act like wrappers that keep your money (the cake) away from the taxman taking a bite. You can find a more in-depth look at these accounts, plus links onwards to MoneySavingExpert's top picks: http://mse.me/600398v 00:00 Intro 00:09 How does cash work in a savings account? 00:35 How does cash work in an ISA? 01:23: How much can you put in an ISA?

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