Sumiko is one of the most heralded brands among high-performance audiophile-caliber phono cartridges. At any given price-point, we've got a cartridge sure to impress you with analog music reproduction done right. Enjoy this gorgeous depiction of how Amethyst (our flagship moving magnet design) does its job. Special thanks to Transparent House for their production prowess and to The Appleseed Cast for recording music based on their incredible album - Low Level Owl Vol. I & II - just for this video!