Top-level kids professionals share their vision of where the educational TV content is heading. They also discuss the importance of understanding the kids' needs and their behaviour towards entertainment. "2 days, 1 venue, it's a concentrated place, everyone is here, all the content is here, you get what you need. This is the right form. MIPJunior has it right !" - Allen Bohbot, Managing Director, 41 Entertainment (USA) MIPJunior is the leading showcase for kids programming, uniting the world’s most influential buyers, sellers and producers the weekend before MIPCOM. More about MIPJunior: http://www.mipjunior.com/ MIPCOM, with 13,000 participants, 4,400 buyers and 1,700 exhibiting companies on 5 exhibition floors, is the world's entertainment content market. It takes place in Cannes, France, in October. More at http://www.mipcom.com. Stay tuned!