In this episode, host Doug Kirkwood sits down with Mark Decoux Cozzi, the President and Founder of The Mascot Company, to discuss how a simple idea (and a bit of SEO genius) turned into a global business serving everyone from high schools to professional sports teams and even the Empire State Building! 🐻 From creating iconic characters like Staley the Bear (Chicago Bears) and SJ Sharky (San Jose Sharks), to turning down mascots like the “Cuterus” — Mark shares the hilarious, insightful, and inspiring story of how he built a business around fun, creativity, and strategic branding.